Blowfish: Toilethead' and 'Octohead by Humanaut
- Location:
Tennessee agency Humanaut recently rolled out a new campaign, website and packaging for Blowfish, a hangover pill that claims that its "specific formulation of aspirin, caffeine and effervescence" is the perfect hangover remedy. In an online ad called 'Toilethead,' a woman who literally has a toilet on her head struggles to get through the workday because of her intense hangover. Another ad, dubbed 'Octohead,' features a hungover man who tries to get some work done even though he has an octopus wrapped around his head. Both ads end with the message: "Hangovers are the worst. That's why there's Blowfish. For when you feel like dying, but also have to do stuff."
Credits
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Account Supervisor: Michelle Sturgis
Creative Directors in Residence: Liza Behles, Andy Pearson
Design Director: Stephanie Gelabert
Designer: Guillermo Casanova, Coleson Amon, Bethany Maxfield, Carrie Warren
Illustrator: Bethany Maxfield
Art Director: Greg Dalbey
Production Company: Humanaut Productions
Producer: Tommy Wilson
Animator: Min Liu, Bethany Maxfield
Media: Redwood