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Client: Huggies
Date: Jul 2019
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Inspired by parents, Huggies has introduced Huggies Special Delivery diapers, which claim to be the softest diaper with plant-based materials, designed specifically to provide the best for a baby's bottom, without compromise.

Huggies Special Delivery was created for ultimate skin comfort with the trusted leak protection that parents count on to keep baby's skin healthy.

The diapers feature a baby-side liner and waistband made with fibers derived from plant-based materials such as sugarcane, carefully selected to help provide superior absorption and fit. They are free of parabens, fragrance and elemental chlorine, and dermatologically tested and clinically proven hypoallergenic for baby's delicate skin.

Each size option of the diapers features designs that are driven by contemporary market trends while helping parents know when a diaper change is needed with our Huggies wetness indicator.

Ads feature parents caring for their young children in the designs.