LG Electronics: This is Real by Huge

Agency: Huge
Date: Nov 2017
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In partnership with Huge, LG Electronics will be launching a new campaign called ‘This is Real’ for its new flagship smartphone, the LG V30.

All of the people featured in the videos are real – from a hearing-impaired dancer to an actress living with Alopecia. And they have all made a promise to use their LG V30s to capture and share true life stories, rather than curated fantasy realities.

The inspiration behind the campaign was to re-imagine “authenticity" for the smart phone generation. Although we live in a “post-truth” world, where people use technology to create social media content that’s anything but authentic, LG wanted to create an opportunity for people to use the same technologies as a tool for true self expression, whatever that may be.

Credits

Fede Garcia - Executive creative director

Tiago Frietas -Sr. art director

Martha Dixon - creative director

Hugh Connelly - creative director

Patrick Wood - producer

Joel Davis - engagement director

Allison Chait - engagement manager

James Tomaszewski - VP, Planning

Channing Jones - senior planner

Lacey Valentini - art director

Jesse Buccafusco - program director

Darien LaBeach - associate planner/voice talent

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