Lenovo: Yoga Book by Huge

Agency: Huge
Client: Lenovo
Date: Oct 2016
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Created by Huge in London, the five 20-second spots are carefully choreographed vignettes of people’s lives, which demonstrate how the unique features and versatility of the new 2-in-1 tablet can fit effortlessly into them. The campaign’s creative platform centres on the broad array of uses that the Yoga Book offers people in their daily lives, enabling them to be more creative and productive than ever before with a mobile device. The films will run globally across TV, Cinema, digital and social channels, including Facebook and YouTube, from September to coincide with the product’s worldwide release.

Credits

Executive Creative Director: Andy Thomas

Creative Director: Brian Brady

Art Director: Milan Desai

Copywriter: Rachael Kendrick

Additional Credits: Client Service Director: Bill MacDonald

Senior Account Director: Sebastian Brown

Planner: Jon Stokes

Production Company: Stink

Director: Greg Brunkalla

Production Company Producer: Paz Parasmand

Director of Photography: Daniel Bronks

Stylist: Jenny Svantesson

Post Production: Coffee and TV

Sound Studio: Smoke and Mirrors

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