Airheads: advert-body-1 by Huge

New Orleans Saints running back Alvin Kamara, named NFL 2018 Offensive Rookie of the Year, really loves Airheads. From passing out Airheads to his team after a touchdown and sitting on a throne of Airheads, to fans creating Airheads-themed fan art of Kamara, the love is real.

The catch? The candy brand didn’t know about this love until late October 2017, when the rookie sensation randomly mentioned Airheads in a tweet. By allowing word of Kamara’s love for Airheads to grow organically, the love affair between Kamara and Airheads took on a life of its own for the duration of the 2017-2018 NFL season.

Although the relationship between Airheads and Kamara began organically, the two have joined forces for the 2018-2019 season and created a new brand campaign starring Kamara. The campaign will run right up to playoff season.

In an episodic content series called 'Play by Play,' Huge created four hero spots and a variety of GIFs featuring Kamara's most iconic plays, depicting his uncanny athleticism. The video series is giving fans a peek behind the plays that make Kamara the most exciting offensive superhero in today’s football. The content will be served in real-time during NFL games, and is slated to run throughout the Saints’ football season.