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HSBC: HSBC Kinetic

Client: HSBC
Date: May 2021
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As the UK emerges out of lockdown, HSBC UK has launched its latest out-of-home (OOH) campaign that features 45 lenticulars on billboards across the country.

The ads market HSBC Kinetic, a new mobile-first business banking service designed to help SMEs manage their finances 24/7 via an app on the go.

By bringing together the medium and the message in the form of lenticular billboards, the campaign is an eye-catching way to talk about HSBC Kinetic.