The Drum Awards Festival - Extended Deadline

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Client: HSBC
Date: Sep 2019
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HSBC has created a soundscape album for the 74% of international students who say they miss the sounds of their hometown while studying abroad.

After commissioned research, HSBC identified the sound of people talking in their native language (50%), the hustle and bustle of local markets (26%), the rumble of public transport (25%), and birds, insects or native animals (20%) as the main homesick sounds felt by foreign students.

In a bid to help the 432,0001 international students feel more connected to home while studying in the UK, HSBC has recorded a number soundscapes to capture the essential sounds of their home terrain, featuring the sounds of four countries; India, Malaysia, Singapore and Taiwan.

Crowd-sourced and commissioned by international influencers, 'Sounds of Home' is available on Spotify, Apple Music and iTunes. HSBC also captured the process behind recording and compiling these evocative sounds.