Hewlett-Packard: The Wolf: True Alpha by HP Studios

Agency: HP Studios
Date: Aug 2018
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Since 2017, HP has been leaning on cinematic creative to wow audiences. The third instalment in The Wolf series called see Mr Robot’s Christian Slater return to clash with Breaking Bad’s Jonathan Banks to see who is the ‘True Alpha’.

The company has released a teaser to promote the 20-minute film which centres heavily on technology, cyber-warfare and espionage – creating a platform with which to showcase HP products.


Client - HP

Antonio Lucio - Chief Marketing & Communications Officer

Vikrant Batra - Global Head of Marketing HP Imaging and Printing

Darren Needham-Walker -Director, Office Printing Solutions Worldwide Marketing

Cindy Ibabarriaga - Campaign Manager, Office Printing Solutions Worldwide Marketing

Manager, Office Printing Solutions Worldwide Marketing - David Hackney

Agency - Giant Spoon x Zac&Adam

Giant Spoon Co-founder - Jon Haber

Creative director (CW) - Zac Ryder

Creative director (AD) - Adam Groves

Producer – Esther Perls

Producer - Eric Voegele

Digital Producer – Andy Caramanzana

Account Director – Nikki Peddie

Strategy Director - Adam Wiese / Dania Aguayo

Strategists – Mariel Strauch & Madeline Reeves

Business affairs - Catherine Huang

PRODUCTION : Park Pictures

Director/DP: Lance Acord

EP : Jackie Kelman Bisbee

EP/Producer: Caroline Kousidonis

Head of Production: Anne Bobroff


Editor: Conor O’Neill

Assistant Editor: Rex Lowry

Executive Producer: CL Weaver

Producer: Michael Miller


Lead Flame: Patrick Murphy

Producer: Michael Steinmann

Executive Producer: Pat Nugent


Colorist: Mark Geithen

Producer: Rebecca Boorsma

EP : Meghan Lang

MUSIC: We Are Walker

Executive Producer: Stephanie Pigott

AUDIO: Barking Owl

Sound Designer:

Mix: Mike Franklin

EP: Kelly Bayett

Producer: Ashley Benton