The Drum Awards for Marketing - Extended Entry Deadline

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Date: Nov 2021
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HP India has collaborated with Simple Creative to celebrate the power of community during the festive season of Diwali with the heart-warming short film ‘Diye Se Diya Jalao’.

The campaign offers a message of hope to businesses that have had a tough time over the last couple of years and touch on the essence of the festival: happiness, prosperity, mutual support and encouragement.

Throughout the spot, viewers witness an uplifting story of resilience and the impact selfless acts of kindness can have on the people who need it most. This message is brought to life in the ad as we see an elderly shopkeeper struggling with re-locating his business to a less-busy street which will have a negative effect on custom.