See what's on at The Drum

HP India: Diye Se Diya Jalao by Simple Creative

Date: Nov 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

HP India has collaborated with Simple Creative to celebrate the power of community during the festive season of Diwali with the heart-warming short film ‘Diye Se Diya Jalao’.

The campaign offers a message of hope to businesses that have had a tough time over the last couple of years and touch on the essence of the festival: happiness, prosperity, mutual support and encouragement.

Throughout the spot, viewers witness an uplifting story of resilience and the impact selfless acts of kindness can have on the people who need it most. This message is brought to life in the ad as we see an elderly shopkeeper struggling with re-locating his business to a less-busy street which will have a negative effect on custom.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy