The Drum Awards for Marketing - Extended Deadline

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Agency: HOY
Date: Mar 2020
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21 March is World´s Down Syndrome Day and due social distancing protocols around the world agency Hoy came up with a pizza-themed idea.

Many still refer to people with Down syndrome as "special." However, there is a phrase that serves both to break down prejudice and educate: "Special are pizzas." Starting on 18 March, ASDRA, Changing the Look Association and PedidosYa (a well-known delivery app in LatAm) invited everyone to break the mold.

Under the slogan "Stay Home and ask for a special", for every pizza ordered through the PedidosYa app on 21 March, the company will be donating $50 to ASDRA and Changing the Look Association with the aim of feeding inclusion and demonstrating that "the only special thing is a pizza".

“We want to give visibility to the importance of inclusion in all sectors of population and help raise awareness, from our place. We have tools to reach our users in a different way, and we like to be able to accompany them to ASDRA and Changing the Look Associations, that are making a huge work”, PedidosYa said.

Credits

Títtle: #SpecialArePizzas

Client: PedidosYa, ASDRA, Cambiando La Mirada.

Agency: HOY

Managing Director: Pedro Di Risio.

Regional Executive Creative Directors: Nicolás Zarlenga, Federico Plaza Montero.

Head of Client Services & Business Development: Lucila Castellani.

Creative Directors: Juan Gussalli, Leonardo Crocce

Head of Art: Fernando Oltolina

Head of Production: Emiliano Alvarenga

Producer: Agustina Pérez Ponce

Production Company: ladoble

CEO: José Arnal

Director: Martín Donozo

Asistente creativa: Martina Giancaterino

Executive Producer: Adrián Aspani

Productor: Patricio Lladós

Postproduction: Luis Staffolani

Sound Mixing: Porta

Color Correction: Julian De Luca

Music: Perra Santa, Jonathan “Tatán” Gejtman