Greenpeace: The Background of the Problem by HOY
- Location:
5 June is International Environment Day and Greenpeace are taking advantage of the increasing use of video calls and social networks during quarantine, to work with the creative agency HOY and launch a series of virtual backgrounds to make the situation of de-forestation in Argentina, visible.
More than 15,000 hectares of native forests were razed during the quarantine. Nearly 8m in the last three decades, making Argentina one of the top 10 countries for de-forestation.
However, companies and politicians choose to look the other way. The objective of the campaign "The Background of the Problem" is to send a message and take to the forefront the "background problem".
Credits
Title: The Background of The Problem
Cliente: Greenpeace.
Agencia: HOY
Managing Director: Pedro Di Risio.
Regional Creative Directors: Nicolás Zarlenga, Federico Planza Montero
Head of Client Services & Business Development: Lucila Castellani.
Head of Production: Emiliano Alvarenga
Head of Art: Fernando Oltolina.
Copywriter: Cristian Tarzi
Art Director: Bárbara Gedacht.
Creative Designer: Artur Da Rocha.
Account Executive: María Belén de Bartolo.
Jr. Account Executive: Agostina Frascarelli.
Edition & Motion Graphics: Matias Rossi, Nicolas Corley, Candela Arias
IG Filter: Eduardo Labollita
PR Manager: Florencia Vera
