In 2019, Citroën celebrates a century of life with a campaign specially developed by Hoy, in which print and design take center stage.
A story told in 100 illustrations that describe the progress of the world and how Citroën is part of this future ahead. Every year is one piece. And each illustration is accompanied by a reference text that tells the milestones of the year and the Citroën model in vogue at the time.
The 100 pieces that make the campaign were developed entirely by Hoy´s creative team. They all come alive (motion design) and can be viewed and downloaded from www.citroenargentina.com.ar/centenario for desktop or smartphone.
In addition, the 100-year Citroën campaign had its space at the Autoclassical Exposition from October 11-14, where attendees were be able to print and take the print corresponding to the year of their birth. The campaign will culminate with the publication of a book in which the most important year of each decade will come to life through Augmented Reality, with an app also especially developed.
Title: 100 years making history
Managing Directors: Pedro Di Risio, Ernest Riba
Executive Creative Directors: Federico Plaza Montero, Nicolás Zarlenga
Account General Director: Lucila Castellani.
Head of Production: Emiliano Alvarenga
Creative Director: Juan Martín Muiño
Head of Art: Fernando Oltolina
Motion Designer: Matías Rossi
UX/UI Designer - Front End Developer: Pablo Fuentes.
Developer: Roberto Sánchez.
Creative Team: Laura Valle García, Bárbara Gedacht Juan Marzari, Cristian Tarzi, Gonzalo Paz.
Design Team: Alejo Becerra, Emilia Teperman, Emmanuel Trimigliozzi, Amapro Guindon, Octavio Arboiro, Stefanía Adam, Tomás Aguilar. Betsabé Tinoco, Daniel Herrera, Karen Cortés, Jaime Albañil, Wolf Diaz, Tommy Pachoba, Jaime Albañil, Jose Correa.
Account Directors: Belén de Bartolo, María Eugenia Garrafo, Andres Gori.
Webmaster: María Paz Badino.
Strategy Coordinator: Nicolás Cáceres
Strategist: Thomas Contramaestre.
Illustratio: Javier Reboursin
AR App: Mobillers
PR Video: Title: Target Practice - Artist: Riot - Music provided by RFM