The Drum Awards Festival - Extended Deadline

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Agency: HOY
Date: Jan 2020
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Since the Duke and Duchess of Sussex – Prince Harry and Meghan Markle – announced they were stepping back from Buckingham Palace and trying to pay their own bills, a wealth of interesting job offers for the couple have come in. Now Burger King is getting in on the act, asking Harry and Meghan to don a different kind of crown of the paper variety.

Burger King Argentina and agency HOY decided that if the royal couple decides to become financially independent it would be great to have them join the Burger King ranks.

A letter addressing the Duke and Duchess was printed in Clarin, one of the main newspapers of Argentina. It reads:

Dear Dukes,

If you are looking for a job, we have a new crown for you.

We found out that the Prince and Duchess decided to give up their roles in the royal family and will work to become financially independent.

So, we have a proposition for you: do as thousands of people and take the firsts steps in the workforce with us.

You know the crown will suit you perfectly. Also, after many years living as dukes, it is time for you to start eating like kings.

It ends with a code to scan to become Burger King employees. As of now, there has been no official word from the royals whether they will accept the fast food jobs.


Client: Burger King Argentina

Tittle: Dear Dukes

Agency: HOY

Managing Director: Pedro Di Risio, Ernest Riba

ECD: Nicolás Zarlenga, Federico Plaza Montero.

Head of Art: Fernando Oltolina.

Creative Team: Bárbara Gedacht, Cristián Tarzi.

Account Manager: Lucila Castellani.

Media Manager: Agustina Militerno

Media Director: Florencia Igartúa

Account Executive: María Belén de Bártolo.

Responsible for the client: Martín González, Nerina Baldassarre.