The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2017
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This week Vodafone released two short films to support the launch of its 'V by Vodafone' consumer Internet of Things (IoT) products, created by Vodafone Group’s external communications team and YODO Creative.

The first film showcases 'V-Auto by Vodafone', an IoT device that adds advanced mobile connectivity features to cars. Ben Collins, formerly the Stig on Top Gear and stunt driver on the James Bond and The Fast and the Furious series, puts the device to the test with a safe driving challenge on a public road.

Grandparents in Watford, David and Judy Stower, were the first to trial 'V-Camera by Vodafone' with the Arlo Go Mobile HD Security Camera by placing it in their allotment.