Spotify: Thanks, 2016. It's been weird. by In-house

Spotify recently dug into its troves of listener data to create its biggest out-of-home campaign to date. Created by its internal creative team, the cheeky campaign pokes fun at some of its quirkier users - like the "person in NoLIta who started listening to holiday music way back in June" - as well as pop culture. Besides the US, the campaign is also rolling out in the UK, France and Denmark.