The Drum Awards Festival - Extended Deadline

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Agency: In-house
Client: Spotify
Date: Nov 2016
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Spotify recently dug into its troves of listener data to create its biggest out-of-home campaign to date. Created by its internal creative team, the cheeky campaign pokes fun at some of its quirkier users - like the "person in NoLIta who started listening to holiday music way back in June" - as well as pop culture. Besides the US, the campaign is also rolling out in the UK, France and Denmark.