The Drum Awards for Design 2022

Live in - hours - minutes

Date: Nov 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
73 votes

House of Fraser 'rebranded' as House of Festive for a Christmas ad campaign which it hopes will remind people of the joy of gifting and shopping.

The creative is a collaboration between House of Fraser's in-house team and What’s Possible Creative Studio.

Media strategy, planning and buying is managed by stablemates The Specialist Works - both part of the recently launched independent marketing business - What’s Possible Group.