The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2021
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House of Fraser 'rebranded' as House of Festive for a Christmas ad campaign which it hopes will remind people of the joy of gifting and shopping.

The creative is a collaboration between House of Fraser's in-house team and What’s Possible Creative Studio.

Media strategy, planning and buying is managed by stablemates The Specialist Works - both part of the recently launched independent marketing business - What’s Possible Group.