Agency: In-house
Client: Aerie
Date: Jul 2018
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Aerie has released a campaign that is resonating with women across America, many of whom are lauding the lingerie brand for featuring models that look just like them.

The brand’s ‘Aerie Bras Make You Feel Real Good’ effort features un-retouched photos of models who live with various health issues and disabilities. One of the models is shown sporting a bra and underwear set along with her ostomy bag, while another is seen posing in her wheelchair. The campaign also includes photos of a breast cancer survivor, alopecia advocate and a woman who suffers from Type 1 diabetes.

The photos are part of the brand’s ‘Aerie Bras Make You Feel Real Good’ campaign, which the Pittsburgh-based brand says “shows a new cast of 57 women representing diverse backgrounds, ages and body shapes.”


Photo credit: Andrew Buda and Alex Albeck