Lancashire County Council: Breathing Space by Hotfoot Design

Lancashire-based branding, digital and marketing agency, Hotfoot Design has worked with Lancashire County Council to develop a new brand, website and communications campaign to prevent and reduce youth homelessness in East Lancashire.

The agency worked with the council’s youth homelessness prevention team to break down barriers to young people, who are considering leaving home, in getting help. Hotfoot developed a new name for the service, 'Breathing Space', and created a website where young people can contact the team via online chat. Through social media campaigns and outdoor advertising in places where young people who have left home might find themselves, they have helped create an approachable and accessible face for the service that young people feel able to engage with.

More than 500 young people have now been helped through the new look service, which also works with parents and carers and gives them support with managing family life to get their relationships back on track.