The Drum Awards for Marketing - Extended Deadline

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Client: Hotels.com
Date: Dec 2019
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This holiday season, Hotels.com is giving the gift of peace (and quiet!) by launching an exclusive discount rate for millennials in need of a break from overwhelming family fun.

The 50% off Xmas Escape rate has been designed to help the 174 million single millennials worldwide who’ll be surrounded by smothering parents and their coupled-up family members over the holidays. This special rate can be claimed on select rooms at Hotels.com on December 25, as according to new research, twenty-somethings confess they’re ready to escape their homes by 2.01pm on Christmas Day.