Turner's Adult Swim partnered with OmniVert to create a virtual reality ad campaign promoting the second season of Dream Corp, LLC.
"It felt like virtual reality fit perfectly into this show, which is a sort of wacky show where these doctors are unlocking people's dreams," said OmniVert co-founder and chief operating officer Michael Rucker. "The experience of being able to essentially go into your dream takes full advantage of the medium here."
The ad campaign features the show's characters breaking the fourth wall by treating the audience like patients after users enter the trippy, three-dimensional world.
Turner, and its agency Horizon Media, tapped OmniVirt to to package the content and distribute it across multiple channels, including online, social media and virtual reality headsets.