To celebrate the launch of the boombastic GTK-XB7 (high power home audio speakers) Sony worked with agency, Hope & Glory, UNIT9 Films director Cole Paviour and animal perception expert Dr Anna Wilkinson, (Senior Lecturer at the School of Life Sciences, University of Lincoln), to conduct a study of music preference in canines and other household pets.
The results are captured in a 60-second online film, ‘Party Animals’ which depicts cats, dogs and rabbits in 1000 FPS (frames per second) super slow motion as they react to the music, with each product capability accentuated through a series of ‘sets’. Air blasts recreate the incredible sound pressure of the system, while the environmental lighting matches the speaker’s multi-colour illumination LEDs and strobes.
Director: Cole Paviour
Production Company: Unit 9
Music: Martin Garrix