Sony: Party Animals by Hope & Glory

Client: Sony
Date: Jun 2016
Your Vote
Overall Rating
Opps, please vote again
53 votes

To celebrate the launch of the boombastic GTK-XB7 (high power home audio speakers) Sony worked with agency, Hope & Glory, UNIT9 Films director Cole Paviour and animal perception expert Dr Anna Wilkinson, (Senior Lecturer at the School of Life Sciences, University of Lincoln), to conduct a study of music preference in canines and other household pets.

The results are captured in a 60-second online film, ‘Party Animals’ which depicts cats, dogs and rabbits in 1000 FPS (frames per second) super slow motion as they react to the music, with each product capability accentuated through a series of ‘sets’. Air blasts recreate the incredible sound pressure of the system, while the environmental lighting matches the speaker’s multi-colour illumination LEDs and strobes.


Director: Cole Paviour

Production Company: Unit 9

Music: Martin Garrix

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.