The South China Morning Post has brought Hong Kong Ferry to life as part of its metaverse experience.
The publisher is partnering with The Sandbox, a decentralized gaming virtual world that aims to create a unique experience focused on Hong Kong for this metaverse experience.
The public can enjoy the experience of being teleported back in time to learn about the landmark’s history by completing various quests along the way. They will also relive iconic moments in the city from the 1980s and the present through SCMP's reporting on the Hong Kong Star Ferry.
They will also learn firsthand about Hong Kong as a city that straddles the eastern and western world.
“The metaverse is a digital world where real-world concepts of value and scarcity can provably exist. SCMP's 118 years of reporting and extensive library of photographs allowed us to breathe new life into historical locations in the metaverse,” said Gary Liu, the chief executive of SCMP.
“This serves as a bridge to connect with a new generation of readers and digital natives, and we look forward to working closely with our partners to continue serving our audience.