The Drum Awards for Marketing - Extended Deadline

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Agency: Hometown
Date: Jul 2018
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Perrigo, a provider of medicines and healthcare products, has introduced a new creative as part of a 360-degree marketing campaign for the UK’s second biggest pain relief brand, Solpadeine. With the strapline ‘Don’t let pain hold you back’ and focus on Solpadeine Max Tablets, the TV advert, created by advertising agency Hometown, encourages consumers to stop pain ruining their plans.

The ad highlights to those who have tried many different methods of pain relief that there is another effective way to treat pain. Consumers are encouraged to ask their pharmacist about Solpadeine.

The campaign includes TV advertising, digital display and PPC, and will also be supported by posters and leaflets in GP surgeries. Perrigo has invested £1.3m into the marketing initiative, marking the highest brand investment for Solpadeine in four years.

Credits

Executive creative director - David Gamble

Director - Mark Denton

Creatives - George Bartlett and Charlie Lindsay

Agency producers - Tim Page and Rachael Wong

Business director - Linn Frost

Senior account director - Victoria Riggio

Strategy director - Don Larotonda

Agency designers - Zenia Labropoulou

Media agency - Zenith