Leading conference calling company Powwownow is urging workers to take care of business ‘the smart way’, with a punchy campaign which encourages what it calls a ‘Call and Conquer’ approach.
The campaign launched this week with ‘Strike Back’ targeting commuters caught up on the tube strike, reminding them that there is an alternative to travelling in. The campaign continues throughout 2017, spanning outdoor, press, social and radio in the UK. It is focused on encouraging people to consider a more flexible, agile approach to work. Dynamic typography brings to life phrases such as “Charisma can’t be found in an inbox” and “Smart gets it done in 60 seconds, not 60 emails”.
Creative director: Simon Labbett
Art director: Luke Till
Copywriter: Lawrence Bushell
Additional Credits: Account director: Linn Frost
Account manager: Rosie Huggon
Designer: Sonia Royo Peguero
Marketing director: Simon Prince