16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 12:00 BST / 07:00 EST

What’s on your bookshelf with Dede Laurentino

Sonoo Singh
Associate Editor at The Drum
Dede Laurentino
Chief Creative Officer at Ogilvy UK

Powwownow: Call and conquer by Hometown London

Client: Powwownow
Date: Jan 2017
Your Vote
Overall Rating
Opps, please vote again
178 votes

Leading conference calling company Powwownow is urging workers to take care of business ‘the smart way’, with a punchy campaign which encourages what it calls a ‘Call and Conquer’ approach.

The campaign launched this week with ‘Strike Back’ targeting commuters caught up on the tube strike, reminding them that there is an alternative to travelling in. The campaign continues throughout 2017, spanning outdoor, press, social and radio in the UK. It is focused on encouraging people to consider a more flexible, agile approach to work. Dynamic typography brings to life phrases such as “Charisma can’t be found in an inbox” and “Smart gets it done in 60 seconds, not 60 emails”.


Creative director: Simon Labbett

Art director: Luke Till

Copywriter: Lawrence Bushell

Additional Credits: Account director: Linn Frost

Account manager: Rosie Huggon

Designer: Sonia Royo Peguero

Marketing director: Simon Prince

Overall Rating
Overall Rating
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.