The Drum Awards for Marketing - Entry Deadline

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Client: Powwownow
Date: Jan 2017
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Leading conference calling company Powwownow is urging workers to take care of business ‘the smart way’, with a punchy campaign which encourages what it calls a ‘Call and Conquer’ approach.

The campaign launched this week with ‘Strike Back’ targeting commuters caught up on the tube strike, reminding them that there is an alternative to travelling in. The campaign continues throughout 2017, spanning outdoor, press, social and radio in the UK. It is focused on encouraging people to consider a more flexible, agile approach to work. Dynamic typography brings to life phrases such as “Charisma can’t be found in an inbox” and “Smart gets it done in 60 seconds, not 60 emails”.

Credits

Creative director: Simon Labbett

Art director: Luke Till

Copywriter: Lawrence Bushell

Additional Credits: Account director: Linn Frost

Account manager: Rosie Huggon

Designer: Sonia Royo Peguero

Marketing director: Simon Prince