HKTB: Treasures of the heart

Client: HKTB
Date: Sep 2018
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Hong Kong Tourism Board highlights nuances of local districts and stories of locals who live there in latest campaign.

The campaign titled “Treasures of the heart” consists of several short stories directed by film director Chan Chi Fat who joined forces with scriptwriter Chong Mui Ngam. The first spot titled 'The Button' features a local fashion designer searching every corner of Sham Shui Po looking for a button for her client who wants to redo her grandmother's coat.

To help travelers decode Sham Shui Po’s eclectic mix of experiences, the Hong Kong Tourism Board has also created QR Codes made with actual pieces and treasures found in the neighbourhood. People can scan and be guided to different hotspots with audio and video guides narrated by locals, as well as a Google Maps navigation experience.

Credits

Grey Hong Kong:

Michael Knox, Chief Creative Officer

Sarah Trombetta, Chief Executive Officer

Christopher Lee, Group Creative Director

Jackie Wong, Associate Creative Director

Amy Cheng, Associate Creative Director

Ella Wong, Art Director

Elsie Lau, Art Director

Alison Ho, Copywriter

Starry Lam, Copywriter

John Lo, Head of Production

Ken Yau, Production Manager

Joanna Go, Business Director

Bonnie Chan, Senior Account Director

Dorothy Chan, Associate Account Director

HKTB Marketing Team

Tina Chao – General Manager, Marketing

Hilda Chan – Senior Manager, Brand Marketing

Farrida Lui – Manager, Brand Marketing

Queenie Cheng – Assistant Manager, Brand Marketing

Pipi Yuen – Senior Executive, Brand Marketing

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