HKTB: advert-body-1
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Hong Kong Tourism Board highlights nuances of local districts and stories of locals who live there in latest campaign.
The campaign titled “Treasures of the heart” consists of several short stories directed by film director Chan Chi Fat who joined forces with scriptwriter Chong Mui Ngam. The first spot titled 'The Button' features a local fashion designer searching every corner of Sham Shui Po looking for a button for her client who wants to redo her grandmother's coat.
To help travelers decode Sham Shui Po’s eclectic mix of experiences, the Hong Kong Tourism Board has also created QR Codes made with actual pieces and treasures found in the neighbourhood. People can scan and be guided to different hotspots with audio and video guides narrated by locals, as well as a Google Maps navigation experience.
Credits
Grey Hong Kong:
Michael Knox, Chief Creative Officer
Sarah Trombetta, Chief Executive Officer
Christopher Lee, Group Creative Director
Jackie Wong, Associate Creative Director
Amy Cheng, Associate Creative Director
Ella Wong, Art Director
Elsie Lau, Art Director
Alison Ho, Copywriter
Starry Lam, Copywriter
John Lo, Head of Production
Ken Yau, Production Manager
Joanna Go, Business Director
Bonnie Chan, Senior Account Director
Dorothy Chan, Associate Account Director
HKTB Marketing Team
Tina Chao – General Manager, Marketing
Hilda Chan – Senior Manager, Brand Marketing
Farrida Lui – Manager, Brand Marketing
Queenie Cheng – Assistant Manager, Brand Marketing
Pipi Yuen – Senior Executive, Brand Marketing
