Rolls-Royce Motor Cars: advert-body-1 by Hingston Studio

The House of Rolls-Royce is a content platform developed by Rolls-Royce Motor Cars, to bring to life the stories, the icons and the legends that surround this most celebrated brand. Following the successful launch of Chapter One – The Spirit of Ecstasy, Hingston Studio was again commissioned to create the second Chapter in the series – “Goodwood – The Home of Rolls-Royce”.

Taking the themes of craft and innovation that lie at the heart of the brand’s story, Chapter Two explores the magic, the human endeavor and the exceptional attention to detail that take place in the making of every Rolls-Royce motor car. A place that draws on 113 years of design experience, where every Rolls-Royce motor car is meticulously and proudly crafted by hand. With one dedicated factory servicing a global industry, Rolls-Royce’s Goodwood home is world famous, yet remains unseen by most. Designed by Sir Nicholas Grimshaw, the plant at Goodwood is the first of its kind, it’s concept elegantly mirroring that of the car itself – a wealth of engineering achievements concealed in a building that disappears silently into its surrounding landscape.

Working directly with the Rolls-Royce brand team, the film was conceived, written and designed by Hingston Studio and directed by Tom Hingston, employing a mixture of live action, 3D scanning and animation, to create a compelling narrative, that plays out over 90 seconds. Celebrating the traditional, bespoke craft techniques that make each vehicle unique, the film captures the working hands of the Rolls-Royce craftsmen, coupling the beauty of their process, with the dynamic innovation that brings each car to life.