The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Hinge
Date: Jul 2021
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Hinge has launched its latest international ‘Designed to be Deleted’ ad campaign.

The campaign celebrates the ultimate moment all dating apps users long for — finally deleting their profile. The four spot ads will be set in motion across a range of media platforms, including television, video on demand, streaming, Facebook, Instagram, and Snapchat.

Hinge wants to be the most effective dating app for singles looking for meaningful connections and is currently setting up a date every two seconds. The new spots showcase the app’s unique ability to get its users off the app and out on great dates that lead to a relationship.