Planet Fitness: The World Judges, We Don't by Hill Holliday
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Planet Fitness prides itself on being a "judgment free zone" where people can work out without fear of being criticized. In its latest campaign, the brand has brought its friendly ethos to life via a New Years-themed spot. Created by Hill Holliday, the spot "counts down" to the New Year with nine vignettes that show different people who've found themselves on the receiving end of judgment - for example, one shows a 42-year-old man who has been mistaken as a "healthy senior" by a doctor.
Credits
Chief Creative Officer: Lance Jensen
Creative Director: Khari Streeter
Creative Director-Copy: Ken Ratcliffe
Associate Creative Director- Copy: Ramon De Los Santos
Senior Art Director: James Barkley
Junior Copywriter: Bobby Durben
Junior Copywriter: Evan Gott
Junior Copywriter: Becky Brinkerhoff
Designer: Sabrina Johnson
Designer: Duda Bosnic
Designer: Raphaela Putz
Senior Graphic Specialist: Scott Woolwine
Graphic Specialist: Bryan Moehlenkamp
Quality Assurance Manager: Chris Martin
Senior Interface Designer: Samantha Dircks
Studio: Sean McAuley
Studio: Derek Simpson
Studio: Tessa Behrendt
Associate Director, Program Manager: Kristin Green
Project Manager: Emily Skipp
Agency Executive Producer: Paul Shannon
Assistant Integrated Producer: Heather Hoglund
Executive Post Producer: Gretchen Taipale
Integrated Operations: Mike Rubenstein
Integrated Producer: Caitlan Williams
Associate Integrated Producer: Stephanie Nardone
Senior Digital Producer: Matt Villone
Print Production: Pam Neilson
Print Production: David Majeau
Group Account Director: Scott Rabshnuck
Account Director: Steve Briggs
Management Supervisor: Courtney Holloway
Account Supervisor: Kristina Burke
Account Supervisor: Patrick McKinney
Assistant Account Executive: Grace Lawlor
Acount Supervisor: Krista Sullivan
Chief Strategy Officer: Lesley Bielby
Planner: Audrey Chee
Assistant Planner: Allison Gersten
VP, Senior Digital Strategist: Michelle McCudden
Digital Strategist: Ryan Dunn
Associate Digital Strategist: Matt Hudgins
Associal Director-Analytics: Christopher Potts
Analyst: Daniel Ellowitz
Associate Media Director-Planning: Monica Pugliano
Associate Media Director-Planning: Victoria Belliveau
EVP, Director of Integrated Investments: Stacy Shepatin
Associate Media Director, National Video Investments: Michelle Gaudet
Supervisor, National Video Investments: Brian Cincotta
Assistant Buyer, National Video Investments: Adam Ochab
EVP, Director of Integrated Planning: Dave Bolger
Associate Media Director, Media Planning: Victoria Belliveau
Media Supervisor- Planning: Caroline Schoening
Assistant Media Planner- Planning: Taylor Coons
Associate Media Director, Platform Media: Crystal Connolly
Platform Media Manager: Lauren Blanchard
Platform Media Buyer: Brittany Boilard
Assistant Platform Media Buyer: Kiersten Tilt
