The Drum Awards for Marketing - Extended Entry Deadline

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Date: May 2017
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Hill Holliday has created an ad for Planet Fitness that features a "Puffy Baby Man" who becomes irritated when the buff men on the billboards outside of his apartment begin to taunt him. The spot is the latest in the brand's ongoing "The world judges, we don’t" campaign, which launched on New Year's Eve last year.


Chief Creative Officer: Lance Jensen

Creative Director: Khari Streeter

Creative Director - Copy: Ken Ratcliffe

Associate Creative Director - Copy: Ramon De Los Santos

Senior Art Director: James Barkley

Junior Copywriter: Bobby Durben

Junior Designer: Sabrina Johnson

Agency Executive Producer: Paul Shannon

Assistant Integrated Producer: Heather Hoglund

Group Account Director: Scott Rabshnuck

Account Director: Steve Briggs

VP, Management Supervisor: Courtney Holloway

Account Supervisor: Kristina Burke

Project Manager: Kristin Green

Project Manager: Emily Skipp

Chief Strategy Officer: Lesley Bielby

Planner: Audrey Chee

VP, Senior Digital Strategist: Michelle McCudden

Digital Strategist: Ryan Dunn

Associate Digital Strategist: Matt Hudgins

Associate Media Director-Planning: Victoria Belliveau

EVP, Director of Integrated Investments: Stacy Shepatin

Associate Media Director, National Video Investments: Michelle Gaudet

Supervisor, National Video Investments: Brian Cincotta

Assistant Buyer, National Video Investments: Adam Ochab

Production Company: Caviar Content

Executive Producer: Jaasper Thomlinson

Director: Keith Schofield

Cinematographer: Damian Acevedo

Line Producer: Adrianne McCurrach

Edit House: Bug Editorial

Edit House: Andre Betz

Music House: South Music

Original Music: Artist/Title: Auld Lang Syne

Music Producer: Sean Simmons / Ann Haugen

Sound Design /Mix: Soundtrack Boston

Sound Engineer: Mike Secher

Post Production: Brickyard VFX

Post Producer: Ellen Schmidt

VFX Supervisor: Sean McLean

Lead Flame: Andrew Diefenbach

Graphics: Black Math