Planet Fitness: Poster Boy by Hill Holliday
- Location:
Hill Holliday has created an ad for Planet Fitness that features a "Puffy Baby Man" who becomes irritated when the buff men on the billboards outside of his apartment begin to taunt him. The spot is the latest in the brand's ongoing "The world judges, we don’t" campaign, which launched on New Year's Eve last year.
Credits
Chief Creative Officer: Lance Jensen
Creative Director: Khari Streeter
Creative Director - Copy: Ken Ratcliffe
Associate Creative Director - Copy: Ramon De Los Santos
Senior Art Director: James Barkley
Junior Copywriter: Bobby Durben
Junior Designer: Sabrina Johnson
Agency Executive Producer: Paul Shannon
Assistant Integrated Producer: Heather Hoglund
Group Account Director: Scott Rabshnuck
Account Director: Steve Briggs
VP, Management Supervisor: Courtney Holloway
Account Supervisor: Kristina Burke
Project Manager: Kristin Green
Project Manager: Emily Skipp
Chief Strategy Officer: Lesley Bielby
Planner: Audrey Chee
VP, Senior Digital Strategist: Michelle McCudden
Digital Strategist: Ryan Dunn
Associate Digital Strategist: Matt Hudgins
Associate Media Director-Planning: Victoria Belliveau
EVP, Director of Integrated Investments: Stacy Shepatin
Associate Media Director, National Video Investments: Michelle Gaudet
Supervisor, National Video Investments: Brian Cincotta
Assistant Buyer, National Video Investments: Adam Ochab
Production Company: Caviar Content
Executive Producer: Jaasper Thomlinson
Director: Keith Schofield
Cinematographer: Damian Acevedo
Line Producer: Adrianne McCurrach
Edit House: Bug Editorial
Edit House: Andre Betz
Music House: South Music
Original Music: Artist/Title: Auld Lang Syne
Music Producer: Sean Simmons / Ann Haugen
Sound Design /Mix: Soundtrack Boston
Sound Engineer: Mike Secher
Post Production: Brickyard VFX
Post Producer: Ellen Schmidt
VFX Supervisor: Sean McLean
Lead Flame: Andrew Diefenbach
Graphics: Black Math
