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Bank of America: Magic Parents by Hill Holliday

Date: Nov 2016
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To promote its Cash Rewards credit card, Bank of America has rolled out a 30-second holiday spot that features a young boy named Danny who is forced to run boring errands with his parents. However, in the spot - which was created by Hill Holliday - Danny's shopping trip with his parents becomes much more exciting when his parents transform into the very action figures and toys that he is dreaming about getting for Christmas.

Credits

Chief Creative Officer: Lance Jensen

Executive Creative Director: Spencer Deadrick, Will Uronis

Group Creative Director: Craig Johnson, Steve Pratt

Copywriter: Craig Johnson

Art Director: Steve Pratt

Executive Producer: Brian Gonsar

Assistant Producer: Heather Hoglund

Account Team: Chris Greene, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Abby Pender

Project Manager: Alison Baker, Erica Hara

Planner: Jin Chung

Production Company: Biscuit

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Rachel Glaub / Mercedes Allen-Sarria

Director: Aaron Stoller

Cinematographer: Dimitri Karakatsanis

Line Producer: Mala Vasan

Edit House: Cutting Room

Editor: Chuck Willis

Producer: Anna Petitti

Assistant Editor: Johnathon Boisits

Executive Producer: Susan Willis

Music House: South

Music Written by: Richard Rodgers

Composer: Marc Aaron Jacobs, Eric Plust, Jon Darling, Daniel Pritikin

Licensed Music: My Favorite Things (licensed from IMAGEM)

Sound Engineer: Mike Secher at Soundtrack Boston

VFX Company: The Mill

Executive Producer: Enca Kaul

VFX Producer: Marcus Speaker

VFX Production Coordinator: Chris Lewis, Alex Benavente

VFX Shoot Supervisor: Tara DeMarco, Tom Graham

2D Lead Artist: Andy Dill

3D Lead Artist: Tom Graham

Artists: Tara DeMarco, Ashley Forbito, Jale Parsons, Adam Lambert

Motion Graphics: Clare Carrellas

Colorist: Tim Masik @ Company 3 NY

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