Bank of America: Just Like You by Hill Holliday

Date: Jun 2018
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A new campaign, 'Just Like You,' has launched in support of the Special Olympics USA Games, and will run throughout the month of July in honor of its 50th Anniversary celebrations. The spots are airing on ESPN and ESPN 2, and will be promoted on Bank of America’s social channels.

Bank of America and Special Olympics have been partners for more than 30 years. BofA’s pledge to provide equal access and opportunity to individuals of all abilities impacts everything they do, from support related to Special Olympics and Team USA with local partnerships and leadership training, to their hiring practices with the Support Services division of BofA.

Support Services is an in-house marketing and fulfillment operation with 300 employees with intellectual disabilities. Tyler Kennedy, featured in the 'Just Like You' work is one of those employees. He is also a Special Olympics athlete and is competing in the 2018 USA Games in Seattle. The aim of the spot is to highlight his accomplishments both as an SO athlete and BofA employee, while staying true to his interests and passions

Credits

Lance Jensen - Chief Creative Officer - Hill Holliday

Craig Johnson - SVP Creative Director, Copy - Hill Holliday

Karen Hite - SVP Creative Director, Art - Hill Holliday

Bobby Pfeiffenberger - Creative Director, Copy - Hill Holliday

Jake Benjamin - Creative Director, Art - Hill Holliday

Brian Gonsar - Executive Producer - Hill Holliday

Dan Yurko - Assistant Producer - Hill Holliday

Jeff Nowak - Account Management - Hill Holliday

Jaime Nilsson - Account Management - Hill Holliday

Katlyn Griffin - Account Management - Hill Holliday

Liza Fitzgerald - Account Management - Hill Holliday

Amanda Haselton - Project Manager - Hill Holliday

Drew Santarsiero - Executive Producer - Smuggler

Henry-Alex Rubin - Director - Smuggler

Edit House: Rock Paper Scissors

Damion Clayton - Editor - Rock Paper Scissors

Lisa Barnable - Producer - Rock Paper Scissors

Ignacio Zas - Senior Producer - South Music

Ann Haugen - Managing Director - South Music

Mike Secher - Sound Engineer - Soundtrack Boston

Tom Poole - Colorist - Company 3

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