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Google Cloud: The Biography of Tomorrow by Herezie

Agency: Herezie
Date: May 2018
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Google Cloud wanted to reach out directly to the most unreachable top executives in France and tell them about the power of Google Cloud Solutions.

With the help of writers, Herezie transformed accurate and predictive data on markets, collected with Google Cloud tools, into a brand new genre of books: biographies of anticipation, telling the plausible future life stories of 10 top executives, based on data analysis of their markets.

These executives were able to own the most personalized and confidential book ever, prefaced by the world-famous economist Jacques Attali.

Credits

Advertiser: Google France

Agency: Herezie

President: Andrea Stillacci

Executive Creative Director: Captiste Clinet

Creatives: Raphael Stein, Joseph Dubruque, Axel Didon

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