Times Internet: advert-body-1 by From Here On communications
- Location:
MensXP has rolled out five films which covers fashion, grooming, relationships, career and tech with the aim of positioning MensXP as the lifestyle destination for the new-age man.
The campaign 'Welcome to the new hood' has been jointly conceptualised and executed by creative agency, From Here On communications (FHO) and Times Internet’s in-house creative team. The campaign aims to project that being a good man is more important than just being a man. More than just being an alpha, macho, hero or a leader.
The multi-media campaign is led by TV, print and digital and is launched nationally. The films use humor to connect with the audience.
Credits
Creative agency – From Here On Communications (FHO)
Account Management – Mukul Angral
Creative Team – Devdas Nair, Jerin George & Yogita Sharma
Production House – Uncommonsense Films
Directors – Pratik Mazumder & Diksha Grover
Executive Producer – Ashutosh Joshi
Producer – Amit Tripathi
