Olio, the free sharing app and creative agency Hell Yeah! have today launched an integrated campaign ‘It Feels Good to Share’, connecting millions of people to share unwanted food to combat food waste.
Created by Hell Yeah! the campaign will run across Sky and Freeview channels throughout August.
The animated ad tells the story of two neighbours with common problems - Meghan has unwanted food and wants to clear space in her cupboards. Meanwhile Ella could make good use of her neighbour’s unwanted ingredients. Enter OLIO, a much simpler and common-sense solution to throwing unwanted items in the bin. The 30” spot ends with the strapline ‘It feels good to share’.
The campaign aims to make the most of the sense of community many have felt during the pandemic and aims to show how easy it is to reduce waste and share with neighbours.
Creative: Hell Yeah!
Production: Studio Yes
Business Lead: Josh Clarricoats
Creative Lead: Dulcie Cowling
Creative Director: Robert Cevera
Account Director: Danny Murphy
Exec Producer: Sam Ojari
Animation Director: Maisie Tuckett
Music: Benjamin Brannan
Media buying: Squadron Venture Media