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Farmdrop: Food Euphoria by HellYeah!

Agency: HellYeah!
Client: Farmdrop
Date: Aug 2020
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Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK.

The campaign, by creative agency Hell Yeah! uses the tagline ‘Food Euphoria’ to show that food made the right way feels and tastes amazing. The central creative for the work is a TV spot that features the 1990s classic ‘Sweet Harmony’ by UK-based rave act Liquid. The ad shows a farmworker dancing with abandon to the trance track as the sun rises.

The TV spot will air on Channel 4 and Sky channels, while the wider ‘Food Euphoria’ campaign will also run with outdoor and bus ads across the TfL network and on social channels. A radio campaign will launch later in the year.

The campaign was produced in-house with Hell Yeah’s production company Studio Yes and was turned around in six weeks - strategy, creative and production.

Credits

Brand: Farmdrop

Head of Marketing & PR: Damian Hind

Creative: Hell Yeah!

Production: Studio Yes

Media buying: Squadron Venture Media

Business Lead: Josh Clarricoats

Account Director: Danny Murphy

Creative Lead: Dulcie Cowling

Creative Director: Kieron Roe

Creative Director: Dominic Moira

Brand Strategist: Tom Newton

Design Lead: Dave Wood

Artworker: Joe Ivill

Senior Photographer: Natale Towell

Exec Producer: Sam Ojari

Producer: Alessia Lendrum

Director: Dave Bullivant

DOP: Adam Scarth

Edit: Flaura Atkinson @ Stitch

Grade: Dominic Phipps @ Framestore

Sound: Ben Brannan

Music supervision: Theodore

Music: Sweet Harmony by Liquid