Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK.
The campaign, by creative agency Hell Yeah! uses the tagline ‘Food Euphoria’ to show that food made the right way feels and tastes amazing. The central creative for the work is a TV spot that features the 1990s classic ‘Sweet Harmony’ by UK-based rave act Liquid. The ad shows a farmworker dancing with abandon to the trance track as the sun rises.
The TV spot will air on Channel 4 and Sky channels, while the wider ‘Food Euphoria’ campaign will also run with outdoor and bus ads across the TfL network and on social channels. A radio campaign will launch later in the year.
The campaign was produced in-house with Hell Yeah’s production company Studio Yes and was turned around in six weeks - strategy, creative and production.
Head of Marketing & PR: Damian Hind
Creative: Hell Yeah!
Production: Studio Yes
Media buying: Squadron Venture Media
Business Lead: Josh Clarricoats
Account Director: Danny Murphy
Creative Lead: Dulcie Cowling
Creative Director: Kieron Roe
Creative Director: Dominic Moira
Brand Strategist: Tom Newton
Design Lead: Dave Wood
Artworker: Joe Ivill
Senior Photographer: Natale Towell
Exec Producer: Sam Ojari
Producer: Alessia Lendrum
Director: Dave Bullivant
DOP: Adam Scarth
Edit: Flaura Atkinson @ Stitch
Grade: Dominic Phipps @ Framestore
Sound: Ben Brannan
Music supervision: Theodore
Music: Sweet Harmony by Liquid