Olio: Wonderful World by Hell Yeah
- Location:
Food-sharing app Olio has launched a hard-hitting campaign bringing awareness to the massive issue of household waste in the UK. The emotive spot was created by Hell Yeah - an agency that prides itself on working with brands that want a positive future.
A vast, dirty and overcrowded rubbish dump provides an eye-opening backdrop to the ad, with a group of schoolchildren in the forefront solemnly singing Louis Armstrong’s 1967 single ‘What A Wonderful World’.
As it progresses viewers see discarded toys, bags and TVs on a landfill site in Wales, shortly before the camera eventually pans out to reveal the enormity of the issue in just one single landfill.
Credits
Client - OLIO
Co-founder and CEO - Tessa Clarke
Co-founder and COO - Saasha Celestial-One
Agency - Hell Yeah!
Head of Creative - Dulcie Cowling
Creative director - Fiona White
Creative Director - Nick Tasker
Creative - George Nixon
Strategist - Asa Nowers
Account Director - Isobel Hooper
Account Director - Madeleine Evely
Managing Partner - Josh Clarricoats
Exec Producer - Adam Morley
Media - Squadron Venture Media - Tom Lucas
Production Company - Studio Yes
Exec Producer - Adam Morley
Producer - Victoria Ayettey
Director - Amy Becker Burnett
DOP - Joe Douglas
Production Designer - Harriet Trant
Fashion Stylist - Edwina Williams-Jones
H&MU - Sarah Karran
Gaffer - Nick Platt
Grip - John Dunne
PM - Josephine Owusu
1st AD - Jonathan Sidwell
Grade - Electric Theatre Company
VFX - Electric Theatre Company
Sound Mix - Guilt Free Post
Photography - Rachel Brown https://www.rachel-brown.com/