Heinz: Tomato Blood by Wieden+Kennedy NY

Heinz is encouraging consumers to take a DIY approach to their Halloween costumes this year by using its ketchup as fake blood.

Developed by agency partner Wieden+Kennedy NY, Heinz will release a limited edition tomato blood costume kit to help celebrators kick off trick or treat season.

There will also be a full Halloween in-real-life experience in Los Angeles where guests can pick up merch and begin decorating outfits at the interactive “drip stations” in the weeks leading up to the holiday.