The Drum Awards for Marketing - Extended Deadline

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Client: Heinz
Date: May 2020
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Brazil, Heinz Ketchup is made with only six 100% natural ingredients: tomato, sugar, vinegar, salt, onion and natural flavors.

Amid the Covid-19 pandemic crisis, which is putting people among vulnerable social groups at risk of hunger, Heinz decided to take action by transforming its six iconic ingredients into baskets, which in turn are being donated to Gastromotiva - a non-profit organization that uses gastronomy as a tool of social transformation, providing education in gastronomy, dignity, work opportunities and well-being for people in marginalised communities.

The meals are being prepared by volunteers of Gastromotiva's project 'Solidary Kitchens', which invites some of the program's graduated cooks who are willing to use their own house kitchen for cooking the meals and delivering them to people in need in their communities. The project, which already existed in Rio de Janeiro, is now being implemented in Sao Paulo, thanks to the donations given by Heinz.