The Drum Awards Festival - Extended Deadline

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Agency: David
Client: Heinz
Date: Jun 2019
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Ed Sheeran has been a longtime fan of Heinz Ketchup. He’s professed his love for Heinz on Twitter, in interviews, and he even has the Heinz logo tattooed on his arm.

His fans know Ed loves Heinz. In fact, one-third of @Heinz Instagram posts include people mentioning or tagging Ed, dating all the way back to 2014.

Answering to speculating fans since Heinz and Ed Sheeran publicly made contact in April, the two icons took to Instagram this morning to announce they are coming together to introduce the “perfect” bottle of ketchup – Heinz Edchup.

This National Ketchup Day (5 June), Heinz Ketchup is officially bringing Ed’s very own ketchup to his biggest fans, featuring a special Ed-Inspired emoji on the same Heinz ketchup you know and love.

Sheeran fans can get their hands on the special edition bottles of Heinz Tomato Edchup at, while supplies last.

Sheeran was so excited for Edchup, he showed a script he’d written for a Heinz Tomato Ketchup TV ad, which was then produced, featuring Sheeran in a posh restaurant pouring ketchup on his fancy dish.


Agency: David the Agency

Spot: Edchup

Client: Kraft Heinz

Managing Director, Global COO: Paulo Fogaça

Executive Creative Director: Juan Javier Peña Plaza

Executive Creative Director: Ricardo Casal

Creative Director: Fernando Pellizzaro

Creative Director: Jean Zamprogno

Copywriter: Alexander Allen

Art Director: Andy Tamayo

Copywriter: Nellie Santee

Art Director: Leticia Romano

Creative Coordinator: Cristina Cornejo Ayala, Liam Moses

Project Coordinator: Luisa Candido

Head of Global Production: Veronica Beach

Producer: Marina Rodrigues

Associate Producer: Brenda Osorno

Sr. Business Affairs Manager: Barbara Karalis

Director of Strategy: Jon Carlaw

Senior Planner: Matias Candia

Head of Account Management: Carmen Rodriguez

Account Director: Mariana D’Aprile

Sr. Account Executive: Carolina Foster

CLIENT: Kraft Heinz


Victoria Sjardin- VP of Marketing for EMEA

Nigel Dickie- Director, Corporate & Government Affairs EMEA

Kiki Jin- Marketing Director

Management: Grumpy Old Management

Stuart Camp: Artist Manager

Gaby Cawthorne: General Manager

Music Label: Warner Music

Bob Workman: SVP, Brand Partnerships UK & International

Kannayo Okolie: Senior Brand Partnerships Manager – Account Lead

PR- Wonderland:

Alison Weir- Founder

James Rich- Senior Consultant

Production Company: DIVISION7

UK Production Co: SMUGGLER

Director: Kris Belman

Partner: Patrick Milling-Smith

Executive Producer: David Richards

Executive Producer: Kamila Prokop

HOP: Andrew Colon

Producer: Claire Jones

Prod Manager: Daisy Mostyn

Prod Assistant: Portia Abatan

DP: Stephen Keith-Roach

1st AD: Joe Carter

Prod Designer: Sam Tidman

Editorial & Online: Union Editorial

President/Managing Partner: Michael Raimondi

Editor: Christjan Jordan

Producer: Dani Duhadway

Assistant Editor: James Bird

Flame Artist: Evan Guidera

Finishing Producer: Logan Aries

Color: CO3

Colorist: Stefan Sonnenfeld

Executive Producer: Gabriel Wakeman

Music & Mix: Beacon Street Studios

EP/Head of Production: Leslie Dilullo

Senior Mix/Sound Design Producer: Kate Vadnais

Mixer: Amber Tisue

Mix Assistant: Aaron Cornacchio