Heinz: Heinz Edchup and Ed's Heinz Ad by David
- Location:
Ed Sheeran has been a longtime fan of Heinz Ketchup. He’s professed his love for Heinz on Twitter, in interviews, and he even has the Heinz logo tattooed on his arm.
His fans know Ed loves Heinz. In fact, one-third of @Heinz Instagram posts include people mentioning or tagging Ed, dating all the way back to 2014.
Answering to speculating fans since Heinz and Ed Sheeran publicly made contact in April, the two icons took to Instagram this morning to announce they are coming together to introduce the “perfect” bottle of ketchup – Heinz Edchup.
This National Ketchup Day (5 June), Heinz Ketchup is officially bringing Ed’s very own ketchup to his biggest fans, featuring a special Ed-Inspired emoji on the same Heinz ketchup you know and love.
Sheeran fans can get their hands on the special edition bottles of Heinz Tomato Edchup at HeinzEdchup.com, while supplies last.
Sheeran was so excited for Edchup, he showed a script he’d written for a Heinz Tomato Ketchup TV ad, which was then produced, featuring Sheeran in a posh restaurant pouring ketchup on his fancy dish.
Credits
Agency: David the Agency
Spot: Edchup
Client: Kraft Heinz
Managing Director, Global COO: Paulo Fogaça
Executive Creative Director: Juan Javier Peña Plaza
Executive Creative Director: Ricardo Casal
Creative Director: Fernando Pellizzaro
Creative Director: Jean Zamprogno
Copywriter: Alexander Allen
Art Director: Andy Tamayo
Copywriter: Nellie Santee
Art Director: Leticia Romano
Creative Coordinator: Cristina Cornejo Ayala, Liam Moses
Project Coordinator: Luisa Candido
Head of Global Production: Veronica Beach
Producer: Marina Rodrigues
Associate Producer: Brenda Osorno
Sr. Business Affairs Manager: Barbara Karalis
Director of Strategy: Jon Carlaw
Senior Planner: Matias Candia
Head of Account Management: Carmen Rodriguez
Account Director: Mariana D’Aprile
Sr. Account Executive: Carolina Foster
CLIENT: Kraft Heinz
Heinz
Victoria Sjardin- VP of Marketing for EMEA
Nigel Dickie- Director, Corporate & Government Affairs EMEA
Kiki Jin- Marketing Director
Management: Grumpy Old Management
Stuart Camp: Artist Manager
Gaby Cawthorne: General Manager
Music Label: Warner Music
Bob Workman: SVP, Brand Partnerships UK & International
Kannayo Okolie: Senior Brand Partnerships Manager – Account Lead
PR- Wonderland:
Alison Weir- Founder
James Rich- Senior Consultant
Production Company: DIVISION7
UK Production Co: SMUGGLER
Director: Kris Belman
Partner: Patrick Milling-Smith
Executive Producer: David Richards
Executive Producer: Kamila Prokop
HOP: Andrew Colon
Producer: Claire Jones
Prod Manager: Daisy Mostyn
Prod Assistant: Portia Abatan
DP: Stephen Keith-Roach
1st AD: Joe Carter
Prod Designer: Sam Tidman
Editorial & Online: Union Editorial
President/Managing Partner: Michael Raimondi
Editor: Christjan Jordan
Producer: Dani Duhadway
Assistant Editor: James Bird
Flame Artist: Evan Guidera
Finishing Producer: Logan Aries
Color: CO3
Colorist: Stefan Sonnenfeld
Executive Producer: Gabriel Wakeman
Music & Mix: Beacon Street Studios
EP/Head of Production: Leslie Dilullo
Senior Mix/Sound Design Producer: Kate Vadnais
Mixer: Amber Tisue
Mix Assistant: Aaron Cornacchio
