The Drum Awards Festival - Social Purpose

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Client: Heinz
Date: Mar 2020
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With the closure of the nation’s schools, Heinz is still committed to providing 12 million free breakfasts to the children who need them most.

That’s one meal a day, five days a week during the next eight weeks.

Working with its partner Magic Breakfast, Heinz is aiming to provide these meals for the children who would usually benefit from their breakfast club programmes.

Georgiana de Noronha, president of Kraft Heinz Northern Europe, said: “Our commitment means that children that usually benefit from Magic Breakfast provision at school will have access to a nutritious Heinz Beanz breakfast, five days a week for at least eight weeks from this Monday."


Heinz UK

Magic Breakfast