Heineken: Tiger district bottles

Tiger Beer has created 20 editions of its bottles that are identifiable by landmarks in each of the district it represents in Singapore.

The artwork on the bottle includes the heritage shop houses in Katong, the circular blocks of Ang Mo Kio and gentrified buildings in Tiong Bahru.

The Henekien Asia Pacific-owned brand previously created a vote in 2018 to let Singaporeans decide four neighbourhoods they wanted to see on a Tiger bottle. Bedok, Punggol, Jurong and Tampines emerged as favourites, garnering 6,690 out of the 10,000 votes casted.

Tiger also created a quiz on BuzzFeed as part of its marketing efforts to help Singaporeans identify which district in Singapore it identifies with.