The Drum Awards for Marketing - Extended Deadline

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Agency: Heimat
Client: HORNBACH
Date: Feb 2020
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The Hornbach brand has always stood for enabling its customers to create great things with creativity and their bare hands.

In 2020, the DIY store chain, together with Heimat Berlin and Neutral Zurich, once again demonstrates this brand promise in spectacular fashion: Hornbach presents a genuine piece by world-famous Chinese artist Ai Weiwei that you can build yourself – with instructions and materials from Hornbach, of course.

With the artwork Safety Jackets Zipped the Other Way, Ai Weiwei and Hornbach aim to democratise art by making it accessible for everybody, with the only costs being for the materials.

Credits

Campaign: Ai Weiwei & HORNBACH

Media: Digital (moving image, display, social media), TV, cinema, building instructions, poster

Agencies: Heimat Berlin and Neutral Zurich

Production: LIESEL

Design (manual/publication): Data-Orbit