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Zynga: Words With Friends 2 by Heat

Agency: Heat
Client: Zynga
Date: Nov 2017
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The new Words With Friends 2 offers a new look-and-feel, as well as some exciting new features including an expanded dictionary, team vs. team play, and single player mode. To kick off the launch, Heat was tasked with developing a campaign that would leverage the product launch as a way to reinvigorate the brand.

The campaign focuses on the power that the game and words (in general) have in bringing people together. With “Gramps” we got specific, focusing on the shared love of word puzzles across generations. “Power of Words,” on the other hand, is a broader love letter to human communication and the power of words to bring us all together. With a lot of head-to-head competitive games, the instinct is to lean into themes of sense of struggle and competition – but for Words With Friends players, we had to take a different approach.

Words With Friends 2 spots will run on broadcast and social media.



Brand: Zynga

Campaign: Words With Friends 2

Spots / Creative:

Power of Words :60 & :30

Gramps :30 & :15

Client: Zynga

Doug Scott, Chief Marketing Officer

Kathleen Townsend, Director of Product Marketing

Sarah Burns, Product Marketing Manager

Agency: Heat

Group Creative Director – Elaine Cox

Associate Creative Director – Phil Van Buren

Associate Creative Director - Austin O’Connor

Senior Producer – Andy Rosenthal

Senior Producer – Arielle Davis

Production Coordinator – Aimee Bosley

Head of Integrated Production – Joyce Chen

Group Account Director - Isaac Clemens

Senior Account Executive - Jackie Russel

Production Co.: Arts & Sciences

Director: Adam & Dave

Executive Producer(s): Mal Ward

Editorial: Rock Paper Scissors

Editor: Christjan Jordan

Assistant Editor: Pieter Vilijoen

Post Producer: Dani DuHadway

Music Track (Power of Words): Odesza, “Across the Room”

Mix Sound Company: Beacon Street Studios

Mixer: Rommel Molina

Mix Producer: Kate Vadnais

VFX: The Mill LA

VFX Lead: Tim Robbins

Producer: Andrew Gilson

Colorist: Gregory Reese

Color Producer: Diane Valera

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