Yes by Heat & Deloitte Digital

Date: Jan 2019
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The 'Yes Campaign' from Aspen Dental is a unique look behind the scenes of the medical industry, via real patient stories, and has a really important message to say yes to self-care. This marks the first time that Aspen Dental will run a fully integrated campaign featuring national and local TV advertising, radio, paid search, and social media and more.

Released nationwide, this new documentary-style campaign from Aspen Dental shines a spotlight on real patient stories in an attempt to inspire others to seek the life changing dental care they might be putting off.

Developed in partnership with Heat and Deloitte, the 'Yes Campaign' features the real stories of nine diverse patients, including a chef, a firebreather, a musician and more, opening up about the barriers they faced in accessing dental care and how they got back on to the road to good oral health – and changed their lives in the process.

Debuting on the heels of Aspen Dental's 20th anniversary in 2018, the campaign is based on insights that showed that while Aspen Dental enjoys the highest brand awareness in the category, many patients face significant barriers to dental care, particularly when it comes to trust and cost. The "Yes Campaign" shines a spotlight on the personal, emotional and financial impact that delaying dental care has on millions of Americans and provides hope for the impact that the right dental experience can have.

Credits

Agencies: Heat, Deloitte

Client: Aspen Dental

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