The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Headspace
Date: Sep 2021
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Headspace has launched its latest international campaign Find Some Headspace, documenting the highs and lows of the last year whilst showcasing just how important it is to be in the right headspace. The campaign film reveals snippets of people’s personal lives over the past year with the voicing of real members who have written into Headspace to explain the joy that the app has given them in recent troubled times.

The campaign references common scepticisms that people may face when thinking about how or why meditation could really help them. The voiceovers include references to the short space of time in which someone might meditate, or the lack of knowledge as to how meditation can provide comfort. However, the campaign highlights how even those who formerly might have been unsure, have found ‘joy’ through the app, or the ability to be kinder to themselves.

To celebrate the launch, Headspace has partnered with a number of poets across different sectors, from up-and-coming poets to well-renowned spoken word artists. The partnership will see the poets exploring the topics of mental health and mindfulness through their own Find Some Headspace poems, confronting their innermost thoughts and feelings, and sharing how Headspace and mindfulness has helped them in their own individual ways.

With access to over 1,200 hours of mindful living techniques and exercises to meditate, focus, move and sleep, Headspace has a wealth of content for any age and person. While no single product can guarantee mental health, Headspace’s goal is to make mindfulness accessible to everyone, everywhere, and ultimately, improve the health and happiness of the world. With the future still uncertain across the globe, ‘Find Some Headspace’ is a campaign to unite all.