The Drum Awards Festival - Extended Deadline

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Date: Aug 2019
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The NFL season is nearly here, and with it comes the debate over whether offense or defense wins games. Former defensive back Troy Polamalu and current quarterback Patrick Mahomes debate that – from a hair perspective – for Head & Shoulders in a new campaign.

As the official shampoo of the NFL for over ten years, Head & Shoulders is letting the two stars debate over “offense wins games, but defense wins championships,” but adding the angle of fighting flakes in the shower.

In the spot, iconic hair ambassador Polamalu enters the locker room as Mahomes tells his teammates that using Head & Shoulders is “like great offense for my hair.” Polamalu comes in and says “it’s great defense against flakes.” As they debate, they present other opposites, like yin and yang, boxers and briefs, shaken and stirred. They agree to disagree, but over the course of the season, the two will battle it out on social media, sharing their perspectives on what’s more critical for hair and football success – a high-powered offense or a strong defense.

Credits

Head & Shoulders

Patrick Mahomes

Troy Polamalu