Viagem e Turismo: Destinations by Havas

Agency: Havas
Date: Jun 2019
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The new campaign 'Destinations', created by the Z+ Havas agency for the Viagem e Turismo Travel website brings posters that fuse images from different scenarios around the world.

To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the images in a way that visually translated the concept of the campaign, bringing different destinations to the same place.

The pieces produced by the agency combine destinations such as San Francisco (USA) and Toronto (Canada), London (England) and Venice (Italy), and New York (USA) and Niagara Falls (Canada/USA).

Credits

Agency: Z+ HAVAS

Title: Destinations

Product: Viagem e Turismo Travel Magazine

Client: Editora Abril

CCO (Chief Creative Officer): Alexandre Vilela (Xã)

Creative directors: Alexandre Vilela (Xã), Celio Salles and Tarso Soares

Art director: Juliano de Almeida

Copywriter: Tiago Moralles

General Media Director: Rodney Ulrich

Media Director: João Sobrinho

Production Director: Diego Melo

Art Buyer: Beatriz Rossi

Print production: Carlos Vieira

Image treatment: Adilson "Peixe" Verçosa and Muhammad "Thezairul" Zairul

Image Treatment Studio: Thezairul

Image Archives: Unsplash and Getty Images

Photographers: Filip Mroz, Simon Zhu, Luke Stackpoole, Kevin Boutwell, Andre Benz and Yalin Kaya

Client approval: Andrea Abelleira, Fernanda Cazés

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