Viagem e Turismo: Destinations by Havas
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The new campaign 'Destinations', created by the Z+ Havas agency for the Viagem e Turismo Travel website brings posters that fuse images from different scenarios around the world.
To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the images in a way that visually translated the concept of the campaign, bringing different destinations to the same place.
The pieces produced by the agency combine destinations such as San Francisco (USA) and Toronto (Canada), London (England) and Venice (Italy), and New York (USA) and Niagara Falls (Canada/USA).
Credits
Agency: Z+ HAVAS
Title: Destinations
Product: Viagem e Turismo Travel Magazine
Client: Editora Abril
CCO (Chief Creative Officer): Alexandre Vilela (Xã)
Creative directors: Alexandre Vilela (Xã), Celio Salles and Tarso Soares
Art director: Juliano de Almeida
Copywriter: Tiago Moralles
General Media Director: Rodney Ulrich
Media Director: João Sobrinho
Production Director: Diego Melo
Art Buyer: Beatriz Rossi
Print production: Carlos Vieira
Image treatment: Adilson "Peixe" Verçosa and Muhammad "Thezairul" Zairul
Image Treatment Studio: Thezairul
Image Archives: Unsplash and Getty Images
Photographers: Filip Mroz, Simon Zhu, Luke Stackpoole, Kevin Boutwell, Andre Benz and Yalin Kaya
Client approval: Andrea Abelleira, Fernanda Cazés
