Vanish: Generation Rewear by Havas
- Location:
Garment care brand Vanish has partnered with the British Fashion Council (BFC) to create a documentary series shining a light on a new generation at the forefront of sustainable fashion.
Generation Rewear, which runs across Amazon properties, addresses consumers’ excessive consumption of clothing and the culture of extreme disposability at its heart, while simultaneously celebrating the innovative designers, companies and ordinary people seeking to reduce fashion’s impact on the environment.
This three-part series, created by Havas London and directed by Richard Bullock at Hungry Man, aims to inspire consumers into adopting environmentally conscious behaviours in the buying, wearing, caring and disposing of clothes. Cinematic, candid and authentic, it does so through revealing, first-hand accounts from those on the front line of fashion’s fight to become more sustainable.
Credits
Client: Vanish UK (Reckitt)
Chief Marketing and Digital Officer, Vanish UK: Cigdem Kurtulus
Category Manager: Ruxandra Ionescu
Senior Brand Manager: Alexia Theocharis
Creative Agency: Havas London
Creative Partner/Global Executive Creative Director: Elliot Harris
Creative Director: Nick Rowland
Group Strategy Director: Becky Taylor Wilkinson
Strategist: Oliver Stogdale
Business Director: Carolyn Young,
Account Director: James Johnstone, Andrew Symonds
Executive Producer: Alison Cooper
Producer: Debbie Ragasa
Agency Digital Producer: Flavia Casà
Designer: Sarah Butler
Media Agency: Zenith
Production Company: Hungry Man
Director: Richard Bullock
Director of Photography: Theo Tennant
Executive Producer: Matt Buels
Producer: Jack Beardsley
Production Assistant: Matteo Strobelt
Narrator: Clare Press
Edit House: the Editors
Editor: Philip Horn
Producer: Liv Reddy
Post House: UNIT
Post Producer: Jake Saunders
Colourist: Nick Dalby
Online Editor: Bryan Farrar
Sound House: UNIT
Sound Engineer: Jamie Thomas