Agency: Havas
Client: Vanish
Date: Apr 2021
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Garment care brand Vanish has partnered with the British Fashion Council (BFC) to create a documentary series shining a light on a new generation at the forefront of sustainable fashion.

Generation Rewear, which runs across Amazon properties, addresses consumers’ excessive consumption of clothing and the culture of extreme disposability at its heart, while simultaneously celebrating the innovative designers, companies and ordinary people seeking to reduce fashion’s impact on the environment.

This three-part series, created by Havas London and directed by Richard Bullock at Hungry Man, aims to inspire consumers into adopting environmentally conscious behaviours in the buying, wearing, caring and disposing of clothes. Cinematic, candid and authentic, it does so through revealing, first-hand accounts from those on the front line of fashion’s fight to become more sustainable.


Client: Vanish UK (Reckitt)

Chief Marketing and Digital Officer, Vanish UK: Cigdem Kurtulus

Category Manager: Ruxandra Ionescu

Senior Brand Manager: Alexia Theocharis

Creative Agency: Havas London

Creative Partner/Global Executive Creative Director: Elliot Harris

Creative Director: Nick Rowland

Group Strategy Director: Becky Taylor Wilkinson

Strategist: Oliver Stogdale

Business Director: Carolyn Young,

Account Director: James Johnstone, Andrew Symonds

Executive Producer: Alison Cooper

Producer: Debbie Ragasa

Agency Digital Producer: Flavia Casà

Designer: Sarah Butler

Media Agency: Zenith

Production Company: Hungry Man

Director: Richard Bullock

Director of Photography: Theo Tennant

Executive Producer: Matt Buels

Producer: Jack Beardsley

Production Assistant: Matteo Strobelt

Narrator: Clare Press

Edit House: the Editors

Editor: Philip Horn

Producer: Liv Reddy

Post House: UNIT

Post Producer: Jake Saunders

Colourist: Nick Dalby

Online Editor: Bryan Farrar

Sound House: UNIT

Sound Engineer: Jamie Thomas