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Tilda: Elevate Your Plate by Havas

Agency: Havas
Client: Tilda
Date: Jan 2021
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Rice brand Tilda has unveiled a campaign for its steamed rice range, 'Elevate Your Plate'.

The first major above-the-line campaign for the product range, it positions Tilda Steamed rice as an integral part to so many much-loved dishes from around the world – not something made to merely sit on the side.

Devised by creative agency Havas London, it highlights that the range – available in more than 20 different flavors – always delivers the right rice for the right dish, enabling people to explore a multitude of culinary cultures whenever and however they’d like.


Title: Tilda – Elevate Your Plate

Client: Anna Beheshti (Tilda, Head of Marketing), Magdalena Bogusz (Tilda, Marketing Manager)

Creative Agency: Havas London

CCO: Vicki Maguire

Creative Director: Dave Mygind

Creative: Rosie May Bird Smith

Account Manager: Lily Barber

Account Director: Alexandra Webb

Business Director: Kate Woodruff

Agency Producer: Adrianne Godfrey

Head of Production: Patrick Cahill

Strategist: Kerrie Boyes

Media Agency: GoodStuff

Production Company: Merman

Executive Producer: Spencer Dodd

Producer:Amy Appleton

Director: Guy Manwaring

DoP:Alex Barber

Editor: Mark Edinoff at Work Editorial

Title Designer: Josh Toogood

Colourist: Toby Tomkins at Cheat

Lead Flame Artist: Phil Oldham

Flame/Nuke team: Carl Godwin Alvarez & Lucas Warren

Post-production: Absolute Post

Post Producer: Jenna Le Noury

Post Production Assistant: Ava Millard

Sound Designer: Mark Hills at Factory