The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Agency: Havas
Date: Jun 2021
Your Vote
Overall Rating
Opps, please vote again
10 votes

Three Fold, the new hard seltzer brand by Molson Coors, has launched in the UK with a lively, £5m campaign aimed at adults who want to try something different.

The resulting campaign, ‘Flow Your Own Way’ comes from creative agency Havas London, and is targeting people who don’t want to be categorised, and by nature ‘go with the flow.’

It aims to capture this in a fast-paced film that celebrates movement, choreographed by and starring, Sherrie Silver, who is best known for work such as Childish Gambino’s This is America video, as well as her work with stars like Lady Gaga, Rihanna, Carbi B and Nicki Minaj.

The film features the track No Unga Bunga by James BKS, and is running throughout the summer, supported by video on demand, out-of-home and social activations, as well as influencer partnerships via Havas’ sport, entertainment and culture hub, Cake.